Greenwashing Unveiled: How to Spot and Avoid False Eco-Friendly Claims
In today’s world, as consumers become more environmentally conscious, brands are quick to follow suit. As a result, many companies have started marketing their products as “green,” “eco-friendly,” or “sustainable” to appeal to this growing audience. However, not all of these claims are as genuine as they seem. Greenwashing occurs when brands exaggerate or mislead consumers about their environmental efforts, making them appear more eco-friendly than they actually are.